Part 6: Injuries & Insoles

  • Previous injuries to consider
    • What questions should you ask a customer?
    • Having the ability to understand the symptoms and make appropriate “gear” suggestions for common running injuries is crucial to your credibility as a specialty running store.
  • Common running injuries
    • Plantar Fasciitis – inflammation of the thick fibrous band of tissue in the bottom of the foot that runs from the heel to the base of the toes.  Pain occurs at the base of the heel. Pain is typically more intense in the morning after the foot has been in plantar flexion all night.
    • Shin Splints – a repetitive strain injury involving inflammation of the lower leg muscles, tendons and the points where they attach to the lower leg bones.  Pain occurs as an aching, throbbing or tenderness along the inside of the shin about halfway down, and may extend all along the shin from the ankle to the knee. Compression sleeves assist with pain during activity.
    • Iliotibial Band Syndrome (ITB) – This is the most common, and often the most frustrating, walking/running related injuries.  It is a thickening of the fascia, or the outer casing of the muscle, that runs up the outside of the thigh.  Pain and inflammation is felt on the outside of the knees where the Iliotibial Band thickens resulting in a friction syndrome by rubbing against the femur as it runs along the knee joint.  
    • Achilles Tendonitis – the Achilles is the large tendon connecting the two major calf muscles to the back of the heel bone.  Under too much stress, the tendon tightens and is forced to work too hard.  Pain is found over the back of the heel.  Pain is most severe in the mornings when getting out of bed or getting up after sitting for long periods of time, or at the beginning of a run. Insoles help to increase heel height so the Achilles doesn’t have to stretch as far.
    • Runners Knee – A softening or wearing away and cracking of the cartilage under the kneecap, resulting in pain and inflammation.  Pain is usually dull and found around and under the kneecap that worsens when walking or running downstairs or hills.  Inflammation and swelling may occur around the knee.  A grinding noise is heard, as the rough cartilage rubs against good cartilage when the knee is flexed
    • Bunions – An inflammation of the big toe joint that may cause an enlargement.  Bunions may or may not cause symptoms, and affect women nearly 10 times more frequently than men.  A common symptom is pain in the involved area then walking or wearing shoes, and is relieved by resting.
    • Neuromas – an inflamed covering of the bundle of nerve endings which occurs when the tissue surrounding a nerve becomes enlarge and thickened, usually in the third intermetatarsal space, the space between the third and fourth toes and metatarsals, but can occur in the other metatarsal areas with the 2nd interspace being the next most common location.  Generally found in adults, more common in females.  Pain in the ball of the foot, burning or tingling sensation of the foot.  Numbness and cramping may also occur.  
  • Benefits of over the counter insoles
    • Cushion
    • Supportive
    • Never go against what a DR recommends.
  • Braces, Support, Therapy
    • Prevention of Injury
    • Rehabilitation from Injury
    • Go over previous injuries and tools to help injury
  • Product Categories:
    • Ankle
    • Knee
    • ITB
    • Runners Knee
    • Shin
    • Compression Socks/Sleeves
    • Recovery Socks
    • Strassburg Sock
    • KT Tape

Part 6 Completion Form

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